Show it Off to the World

3 STORIES THAT WE WANT TO PRODUCE

01. HOW NIL HAS HAD A POSITIVE IMPACT ON ATHLETES, COMMUNITY, AND SO MUCH MORE.

02. GRANT'S STORY - THE REAL "HOUSE"

​03. CHAMPION FOR CHANGE 

Grant House NIL Storytelling Strategy

Problems & Challenges:

• Grant’s story has never been fully told from the beginning, overshadowing his true “why” behind the case, which has been dominated by football and basketball interests.
• As the lead plaintiff, Grant’s name has become the face of the case, leaving others as spectators awaiting the immediate impact. (CBS Sports)
• The case was never about NIL payments but rather about control over the large profits from TV and sponsorship deals surrounding men’s basketball and football.
• The settlement’s biggest impact will be on Olympic and women’s sports, with Grant playing a key role in the ripple effect already unfolding. (CT Post)

Main Objectives:Help Grant Navigate | Influence | Lead through Storytelling, Advocacy, and Business
Production Objectives:

• Create content aligning with Shark Jockey’s future plans to elevate Grant post-April 7th.
• Establish Grant as the champion who fought for all athletes, embodying “The House Way.”

The Story Overview:A man who used sports not just to win medals but to change the lives of generations of athletes.
Story Message: Grant never feared being the face of something bigger. Once he understood the fight, he stayed in it—because that’s “The House Way.”

Strategy: How We Do ItNavigate:

• Define Grant’s Name by telling his full story. (SwimSwam Bio)
• Share the House Family Story – showcasing their values, resilience, and Grant’s history of rising to big moments.

Influence:

• Rebuild his Image
• Explain why Grant risked everything (2020 – now)
• Make him the Champion of Change for NIL and all athletes

Lead:

• Build His Likeness – Position Grant as the trusted leader in NIL, guiding:
  • Athletes on maximizing NIL opportunities while staying true to their sport.
  • Brands on working effectively with athletes.
  • Universities on navigating NIL challenges.

GoalsStory Goals:

• Rebrand Grant’s Name – Shift the focus beyond athletics.
• Define His Image – Establish him as the Hero of NIL.
• Build His Likeness – Position him as a leader connecting brands, athletes, and the sports industry.

Business Goals:

• Open doors for media opportunities (documentary, docuseries, film deals) with:
  • Howard University
  • Stark Bros Media
  • Major film and production companies
• Set Grant up for long-term business success, including:
  • Brand partnerships
  • Athlete representation roles

TEAM NILO: Services & Responsibilities

• Content Production – Film, edit, and distribute all content tied to Grant’s story.
• Coordination – Work closely with Grant’s team for a strategic rollout.

Business Agreement Terms

• Exclusive Rights – TEAM NILO to own future production rights to Grant’s story.
• Financial Model:
  • TEAM NILO funds production upfront.
  • If a larger media deal is secured, a compensation package for Grant will include an upfront sum and royalties.

Content Deliverables

1. Long-Form Video – 5-6 min high-quality production hosted on a designated platform.
2. Short-Form Content:
   • 4 × 30-sec trailers
   • 2 × 15-sec teaser clips

Production Timeline

• March 7 – B-roll filming complete
• March 14-21 – 2-3 short-form promotional videos released
• March 21 – 2-3 trailers released
• March 28 – Long-form story released
• Launch Strategy – Align release with key NIL events, hearings, and media opportunities

Distribution StrategyDrip Campaign:

• Build anticipation around Grant’s story
• Grow his social media & YouTube presence before April 7th
• Drive engagement leading up to the trial

Next StepsAlignment:

• Get Grant’s approval on the game plan
• Meet with Grant’s parents and agent

Agreement:

• Draft and finalize contracts

Action:

• Schedule production trips to Tempe & Ohio for main story filming
• Develop a production plan leading up to April 7th